Why do you need a product filter on the website?
quickly find the right product;
show the variety of the store's assortment;
increase the semantic core, which helps in SEO promotion of the online store;
set up contextual advertising for relevant queries, which brings sales.
In addition, filter pages have a low bounce rate. This helps increase user engagement and improve the indexing of the site in search engines.
Benefits of using product filtering
User-Friendly
Product filters may seem like a small and insignificant element of an online store. But in fact, a well-established filter system is what distinguishes a positive user experience from a negative one. Khoroshop’s capabilities allow you to create a convenient filter for users. They can filter products by characteristics, price, color and brand. In addition, filters can be used to demonstrate a wide range of products.
Attracting organic traffic to the site
Name filters attract additional traffic from search engines to the site by expanding the semantic core.
In addition to additional traffic, name filters significantly simplify navigation for site users, improve user behavior on the site, and, as a result, lead to increased sales. In contextual advertising, advanced filtering pages also affect the quality indicators of advertising campaigns and reduce the cost of customer acquisition.